CREATIVE SERVICES
Copywriting
Copy is king in direct marketing. Are you satisfied with the results
of your last marketing campaign? Let me write your next mail package,
email campaign or website for maximum results. Specializing in new
customer acquisition, renewal and billing efforts. I can revise
your existing materials, create versions for offer and format testing
or develop a package from scratch.
Art
Direction
Good graphic design for direct marketing is simple, effective and
drives the reader to take the desired response. Are your marketing
materials working hard enough? Our design team will make your print
materials attractive, efficient and effective, be it direct mail,
brochures or catalogs.
Production -
Print & Lettershop
Do you understand the ins and outs of direct mail print and production?
We can save you significant dollars off your print and mailing budget.
We aggressively quote out your project with the best and most cost-efficient
vendors in the country to ensure you can reach the most customers
possible. We pride ourselves on our "above and beyond" quality control
measures so your materials are printed and mailed with care.
INTERNET, EMAIL, AND ONLINE
Web Design & Development
Web design is a constantly evolving art and science. It utlizes
the best practices of direct marketing while also branching into
new areas with which you may be unfamiliar. Is your website drawing
the visitors you want to attract? Do your emails get the open and
click through rates you expect? Let our web design team help you
take advantage of this new marketing channel.
Online & Email
Marketing
Do you know the difference between search engine optimization and
search engine marketing? We do! Staying current in the latest in
anti-spam legislation, opt-in and privacy issues is almost as important
as figuring out how to get your customers to open and read your
email messages. Let us help you stay on top of this ever-changing
marketing channel.
E-commerce
Setting up and managing an e-commerce operation on your website
is an important and time-consuming task. I can work with you to
set up your e-commerce efforts with the right vendor; working with
your existing online store to maximize sales and conversions; or
review your marketing results to determine what tactics might increase
the performance of your e-commerce efforts.
MARKETING SERVICES
Marketing Strategy
We'll help you develop marketing plans to determine the best way
to direct your marketing efforts. Want to ramp up your customer
acquisition campaign? Refine your renewal efforts? Figure out how
to win back former customers? Let us develop a marketing strategy
using a multi-channel approach to reach your marketing goals.
Direct Mail Planning
Good planning is the key to launching a successful direct mail campaign.
An aggressive campaign takes 4-6 months and dozens of steps - we'll
help you pull it all together with creative strategies, schedules,
budgets and more.
Mailing List Reccomendations
Finding and testing good mailing lists is key in planning and improving
your direct mail and email marketing performance. Let us research
and recommend mailing lists for your next campaign.
Marketing Analysis
It's not direct marketing if you don't measure response and analyze
your results! We'll help you set up the processes before your direct
marketing campaign so you can measure its ROI after the campaign.
Complete reporting and analysis helps you determine what works and
what doesn't.
Marketing Communications
Corporate brochures, sales pieces, flyers, inserts ... you name
it, we can write, design and print any marketing communication materials
your business requires.
Public Relations
Public relations is all about knowing who to contact and how to
tell your story. It's more than writing a press release. Let us
develop a plan of attack for your new product launch, corporate
communications or other public relations needs.
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