I worked with the National Fire Protection Association to produce this ad, email and direct mail package to encourage their members to resubscribe, opt in and set up their user profile online.

Their situation was that they had many email addresses on file but as members dropped out and then later renewed their membership, they needed to opt in to the list to be CAN SPAM compliant.

Another goal was to get opted-in members to select additional online benefits by setting up their profile and choosing their interest areas.