CASE STUDIES

Email
Writing and designing emails requires not only traditional marketing communication skills but also an understanding of current laws and regulations of email marketing, as well as how to avoid being blacklisted and caught in "spam" filters. We can work with you to develop single effort emails, html templates for on-going customer communications ... even help you select the right vendor for setting up your own email marketing program.

National Fire Protection Association - Email Registration Efforts
I worked with the National Fire Protection Association to produce this ad, email and direct mail package to encourage their members to resubscribe, opt in and set up their user profile online.
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Cranmore Mountain Resort - Email Newsletter
I write a weekly newsletter for Cranmore Mountain Resort, a ski area in New Hampshire. By studying which content generated the high click through rate, I was able to develop content that was reader focused and delivered good marketing results for the resort.
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